Best Practices - Investor / Member Relations

Jim Purgerson, president of the Ashland Alliance of Ashland, Ky. has a few simple words. "Let the members know what's in it for them," he says. And the best way to do this is by utilizing technology. The Ashland Alliance sends out a bi-weekly newsletter to members' fax machines and an e-newsletter to their e-mail addresses in addition to the regular monthly or quarterly newsletters sent out by postal mail.